"You're In Charge" with Glenn Pasch
"You're In Charge" with Glenn Pasch

Episode 122 · 2 weeks ago

Christine Gritmon: Content Creation or Distribution-What is More Important

ABOUT THIS EPISODE

Is content creation the key? Or is is distribution the key to success? We have heard a higher % of time should be focused on distribution. But what does that really mean?

Christine Gritmon, social media expert shares her thoughts and delivers tactical actions you could apply today.

Funny, tactical and energetic. You don't want to miss this episode!!

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About Christine Gritmon

Christine Gritmon empowers professionals to step into their personal brands in a bigger, bolder way on social media. You CAN do it–she’ll teach you how!

She’s spoken on stages worldwide and is a frequent expert guest on podcasts, live streams, Twitter chats, and blog posts, as well as hosting her own weekly Twitter chat, #ChatAboutBrand, and live interview show, Let’s Talk About Brand.

Connect with Christine:

https://www.gritmon.com/connect 

About Glenn Pasch:

"Everyone finds themselves in charge at some point in their lives. Yet many of us lack the skills to generate consistent results. My goal is to help you learn the skills to adapt and grow in your personal and business life.”

Glenn Pasch is CEO of PCG Digital, a full service digital marketing agency that specializes in helping businesses create and deliver customers raving, recommending & returning for more. He is author of 2 books including "The Power of Connected Marketing" and has spoken and educated audiences throughout the US and internationally.

Let’s Connect:

Linkedin: https://www.linkedin.com/in/glennpasch/

Personal Website http://glennpasch.com/

Company website: https://pcgdigital.com/

Support for this episode comes from PCGdigital. It is anywhere from difficult to impossible to manage every aspect of thechanging digital landscape. Rather than trying to do it yourself, why not leaveit to an award winning team of Digital Marketing Specialists who have mastered at allconnect to your message with more potential customers with PCG digital? Go to PCGdigitalcom for more information for all marketing professionals, could be social media managers or yourselfif you're creating your own brand. Creation of the content is only abouttwenty to thirty percent of a campaign success. The other seventy to eighty percent isthe distribution, and not many people focus as much on the distribution asthey do the creation, and it can be overwhelming with all the platforms decidingwhat's the frequency, how often should I be posting, at what time shouldI be posting, and what platform is...

...more important than the other? Overwhelmingis is is doesn't even really encapsulate the frustration that many creators have, andthat's why I brought Christine Gritman on for this power episode. She is asocial media and branding expert and she's going to give her opinion and her strategiesthat she shares with her clients on how to distribute your content more effectively onthe platform of your choice. So let's dive into the day's Power episode ofYou'R in charge conversations at spark change with Christine Gritman. If somebody's asking you. Okay, so we have some messaging. Would you recommend just hitting the platformor or place where they have a bigger audience? Do they spread themselvesout with you know, I we've heard the Oh, you got to beputting out twenty, thirty, forty,...

...fifty pieces of content today to reallycut through. What's your what's your take on content distribution? Interesting story frommy own brand. I cut way down on the content that I was creatingand just really doubled down on basically just my chat and my show. That'sthe content I create. It's my chat and my show, and suddenly everyonewas like, you're doing so much more content, I'm seeing you all overthe place, and like I'm doing so much less content. You're just seeingit because it's good. So there's definitely lesson in that, which is,you know, we all know the social media algorithms mean that most people won'tsee most of our post no matter how much they follow us, they justwon't see our posts. It's a fact of the algorithm. and rather than, you know, just pushing more and more out there, don't pay attentionto what's hitting. Do More of that.

Pay attention to what's not hitting,do less of that. The Algorithm is giving you clues all the timeby reach and in fact your audience is giving the algorithm clues all the timeby their engagement. So I would say there's a couple things when it comesto what to do to put your message out there. One of them ispay attention to what's actually getting engagement, to what's actually hitting, because thatmatters a lot more. You can have, you know, huge number of followers, but if a very small percentage of them are engaging, that isgoing to actually be a bad thing. That's going to be worse than ifyou had a smaller audience but more of them were engaged. So that matters. Watch your ratio there. But even before that, even before you getto that stage, I know prevailing marketing industry wisdom says be where your audienceis, figure out where your target demographic is spending their time online and bethere. I would, I mean be...

...aware of that. You should definitelybe aware of that landscape you're fitting into. But keep in mind I work witha lot of people who are, you know, they they're small businesses, they are often solo preneurs, they have limited bandwidth to work with.They can only do what they can do. So I recommend that they focus onwhat they don't hate. I recommend they focus on the type of contentthat they will actually enjoy creating, types of conversations they'll actually enjoy having andthat they should be on the platforms and be creating those content types that they'llactually do, because they will be more consistent with it, they will doit better and it's really just so much better to do fewer things really wellthan it is to feel like you have to spread yourself then being everywhere anddoing everything. So I would say again it's for the smaller the brand itis, especially if it's one person big...

...hm that needs to come from insideof you, the same way your personal brand does. The way you expressit also needs to, on some level, come from inside of you. Ifsomeone hates writing and they're terrified of it and they think they're terrible writer, I'm not going to tell them to start a blog. If someone isabsolutely petrified a video and they look like they're being held hostage every time acameras on them, I'm not going to tell them to start live streaming right. You know, if someone has a total monotone voice, I'm not goingto advise a podcast. So, you know, you need to show upin the way that you're going to be comfortable and and that's going to showyou off the best. I like that. I like that. I like thatidea of bringing it down also and focusing more on the quality. Becauseagain, unless you have a team, who's going to be their focus iscutting and pacing and creating all this great content for most of us, evenfor me, you know, with an...

...agency I have, their focus needsto be on clients, right, the rating revenue, and I've played aroundand fell into that myself of how much do I need to do more versus? I spent the last few months really tell you, pushing things out andnoticing what wasn't, keeping track of time when things went out, what whatconnected with people. To say, you know what, it's not the platform, it's the content and and it all sometimes will blame the platform and goall that platform. Reality is nobody liked it, because how that darn ourbecause the content wasn't good, or it wasn't it was. You default tousing the distribution tools, the sproutch socials and buffers and all of these whereit becomes this all going to just create all these things in an hour andmy week is done. But to your point, that's not really building relationshipswith your audience, it's just talking at...

...them, and I think we've allmade those mistakes. I know I have, and I see a lot of peopledoing that as well, and you just that's where it doesn't stop thethumb from scrolling to go. What is that? I also feel like anytimeyou are I mean there's a benefit, certainly if you have limited bedwidth,to that's creating content, to scheduling stuff out, that certainly is good,but you need to realize that that's not instead of spending time on the platform. Right, that's an advice that that's just too everything you put out there, you should have the hope of it sparking engagement. Everything you put outthere, you should hope that this is going to start conversations and you needto show up for those conversations. I know people who schedule stuff out leftand right and they don't even know what goes up at any given time becausethey scaled dulled it so long ago.

And then they get a comment onit and they don't see that comment for like days, if at all,and it's like no, no, no, this is what you were supposed towant, like the goal of this piece of content was to give someonesomething to engage with. You can't not show up for the point of thething, right. People think the point of the thing is to get itout. Getting it out is when it starts, it's not when it ends. I love that. I love that. I was interviewing Brian fans out atone time and he had said, you know, turning on his notificationsfor Linkedin more than even other more than even other platforms, because he saida you know, we may be on linkedin every day, but a lotof people are on once a week. So when they make that comment,to be there for them, because they may not come back again for anotherweek. And I think those of us who are in the Social Media Agencyworld, marketing world, we think everybody's...

...on at full time and or they'reon it as much as we are. So it. I agree with youbeing present and involved and building that relationship with your audience. That's what's goingto have them want to see that next piece of content or, you know, share out a podcast episode or share out an article, that you shareit out because they're seeing as someone who's in my circle of people that Ilike and trust. Yeah, and how you know I can. If Christinesending the article out, oh well, I like her viewpoint, I'm goingto read it, versus the million other people who I sort of know butI haven't built that relationship with. And I think the key through all ofthis so far that we've talked about relationship first before we start. Just becausewe had the ability to push out things doesn't mean we should without thought behindit about what do I want from my...

...audience out there? Absolutely well,I hope you found value. I know I did. I have my notepadout because what Christine shared helped me to clarify some of my own frustrations withposting content as well and also bringing some of this information back to my teamso we can strategize for our clients as well. So please make sure youconnect with Christine. Her informations in the show notes and, as always,don't forget to subscribe on Apple Or, if you're an android user, onspotify or any platform that you listen to your podcast. We are there.You can also listen to the full episode, it's episode one hundred and eleven,to hear all of Christine's comments about building personal brand, where you canwin or where you fail and, more importantly, deciding what audience you're actuallytrying to reach. You can also jump over to Youtube and watch episode onehundred and eleven to see the whole conversation with Christine. As always, Iappreciate your attention. I know there's a...

...lot of places where you can consumecontent, but the fact that you came here and shared some time with Christineand myself and means the world to me. As I say at the end ofevery episode, you're in charge, but now Christine gave you a fewmore tips and strategies to help you become better, both personally and professionally.I look forward to seeing you again on the next episode.

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