"You're In Charge" with Glenn Pasch
"You're In Charge" with Glenn Pasch

Episode 99 · 7 months ago

Content Marketing That Matters to Your Audience with Brian Fanzo


Content marketing often is taken for granted. The assumption is anyone can do it or even more frustrating is the content you are marketing is not well thought out.  

In this episode, Brian Fanzo joins Glenn Pasch to discuss what brands should be focusing on with their content marketing strategy. What message, what story should they tell , what platforms should they be using. This can be daunting but 

Brian Fanzo who has created his own footprint online as well as consults for Fortune 500 companies on this topic is here to help. Brian also shares his journey with ADHD in the second half of the interview and how it has helped him with his craft. He calls it his superpower and he shares why.  

Tactical tips Brian has done to cut through the noise on social media to be one of the most requested keynote speakers in the world. Enjoy this, please share, subscribe and rate the show I appreciate it.   

About Brian Fanzo  

Brian Fanzo is a digital futurist keynote speaker who translates the trends of tomorrow to inspire change today. His customized and personalized programs showcase real-world stories and examples of forward-thinking people and businesses. He teaches companies of all sizes how to leverage technology in real time in order to engage their customers at the right time.   

Brian has a gift for bringing people together online and offline. He has worked in 76 countries, highlighting his passion for change, collaboration, and technology.   

Brian is currently the Founder of iSocialFanz, which has helped launch digital and influencer strategies with the world’s most iconic brands like Dell, EMC, Adobe, IBM, UFC, Applebee’s, and SAP. Brian has been recognized as a Top 20 Digital Transformation Influencer; a Top 50 Most-Mentioned User by CMOs on Twitter, and a Top 25 Social Business Leader of the Future by The Economist. His followers on social media and podcast downloads rank in the hundreds of thousands, resulting in Brian being an influencer for 19 of the Fortune 100 companies.  

Connect on Linkedin with Brian or on his website https://www.isocialfanz.com/ 

About Glenn Pasch:   

"Everyone finds themselves in charge at some point in their lives. Yet many of us lack the skills to generate consistent results. My goal is to help you learn the skills to adapt and grow in your personal and business life.”  

Glenn Pasch is CEO of PCG Digital, a full service digital marketing agency that specializes in helping businesses create and deliver customers raving, recommending & returning for more. 

He is author of 2 books including "The Power of Connected Marketing" and has spoken and educated audiences throughout the US and internationally.    

 Let’s Connect:   

Linkedin: https://www.linkedin.com/in/glennpasch/​ 

Personal Website http://glennpasch.com/​ 

Company website: https://pcgdigital.com/

Support for this episode comes from PCG digital. It is anywhere from difficult to impossible to manage every aspect of the changing digital landscape. Rather than trying to do it yourself, why not leave it to an award winning team of Digital Marketing Specialists who have mastered at all connect to your message with more potential customers with PCG digital. Go to PCG digitalcom for more information and welcome to another episode of your in charge conversations that spark change. I'm your host, Glenn Pash so. Today's episodes focusing on content and what brands in businesses need to do with content in order to connect with their consumers. It can be a very confusing idea. This, this concept of contented so broad. What does that mean? What messages should I be pushing out? What story in my trying to tell? What platforms should I be using and, more importantly, who in my company should be doing this and what obstacles are they facing? Well, I've brought Brian Fanzo along today to help answer those questions. Brian Fanzo is a wellknown speaker, content creator and also consultant to some of the top companies. Fortune five hundred, fortune one hundred, businesses to help them understand the role of technology, where it fits in their company, had a leverage technology to tell their story, to connect with consumers so that they get the right message at the right time, so that they engage not just now, but how do we hold onto those customers long term and make an impression on them so that they don't think of doing business anywhere else except with your company? So let's dive into today's episode of You'R in charge conversations that spark change with Brian Fanza. So, Brian, thanks again for being here. I'm really excited to pick your brain about this idea of content. Now, when I first met you, you know, the the idea, or sort of your title was content creator and you went in and help businesses and as I've gotten to know you, it's that's not an easy label, meaning that that's just a very broad brush topic, to say content creator. But for business is, when you're going in and they're bringing you in to say help us create content, what questions are you asking them and, secondly, what obstacles do you encounter or hesitancy and actually creating content to help them? Yeah, that's I mean a love of that question and I think you know part of it. For me, you know, and I think part of it from a standpoint of what does it all mean? How does this all show up? Is just the idea of, you know, when we when I'm when I'm working, especially with a brand, if the brand's coming to me, or how we're positioning it. A lot of it comes down to you. What is the story you're currently be you're currently telling your clients, like you know, and this can be online and offline. Right. I think that's often like the misconception is that we we only review or look at what's, you know, online, but then you kind of identifying what do you know that's currently working in, you know, positioning your value proposition, understanding, you know, being relatable with your clients as far as the things they're going through. I'm really trying to break down like the nuances of in many cases, you're funny enough, I think in many cases for me, I'll go to the sales team and say, Hey, when you close your best deal, what was the conversation you had? where? Where did you have the conversation? What was the thing that you looked at as pushed, you know, something over the edge? And most times when they'll tell me that and then I'll go look at their digital footprint, I'll look at their social channels, I'll look at their website. Maybe it's mentioned on like one page, on a blog post, or even like on the about page, but it's not something that is kind of a thread across your their entire content. And then the other one is sometimes, when we look at it, like there's just a lot of noise, a lot of content, you know. I think for me this is where you content is king. We've heard that, you know, phrase for a while and I think what had happened was we just started, you know, sending email newsletters, writing blogs, doing video just because someone told us we had to, and not only do we get lost in that, but our customers are kind of confused on what does that all mean? Why are we talking about that? What you'll you know, and even their unsubscribing. And we're doing some of those things. And so for me part of that is like how do we take that story and get in front of the the right audience? But I think the magic part of this is at the right time, right like I think most companies can understand the right content. They most can understand who the right audience is.

But that right time feature is like the one that can get a little bit you know, it takes a little bit of work, it takes a lot of your trial and air, it takes a lot of you everything from your podcast to a youtube video. You know, I think a lot of times we look at it as the hard part is the content creation. Right. I think the hard part, and this is where I think the biggest hurdle is for most brands that I work with, is the actual getting in from the right audience at the right time, and I think that takes a lot of work. So a couple things unpack in there. Yeah, let's start with that last point. What it sounds like, and I've heard this through other content creators, is, yes, the content, it does take time and needs to be well thought out, but, as you're saying, they're it's the distribution that really is the hard part because it has to be thought out. So when are we targeting or if what do they do with this piece of content should lead them down a different funnel than if they don't interact with this content. And it seems like when I'm hearing is there's a disconnection between departments like you were saying marketing and sales. Do they talk to each other? Or this idea of just pushing out content for content sake? So how would someone who's in charge of all this, you know, someone's in charge of all right, I have to handle all this. which part should they be looking at first? That's a good question, I think. I think part of it is just looking at overall like what is the what are the touch points that you're having with your customers across all of your digital channels? Right, like just kind of being honest with yourself, and I would even include what is the data that you've already you gathered from those customers? Right, I think we oftentimes underestimate the impact of asking a customer for the same data over and over and over again. And Right, I think about it from a customers perspective. How many times that we shown up to a website, you are logging in and we're like, wait a second, why are they asking for my email and my phone number for this piece when I've purchased ten things from this Cup, the place where, you know, I bought my vehicle from them, and now they want me to to re opt in or re add things and so I think that's a good place to start. It's kind of looking at the data you have, looking at the touch points you have, and then, I would also say, like really looking at when do you when does it? It's feel, or at least seem, that you're audience is most engaged. Right, and I think email newsletters, we think this is one of the few places that email newsletters have really focused on. Right, like every email newsletter data point that comes out is about, you know, the time that you're sending it and you are you sending it in the morning, on Sunday night or a Monday morning or you know, whatever that may be. But we don't think about that in the rest of our content. Right, like if you, let's just say something is basic as an instagram post, if you're posting your instagrams, like the lifetime of an instagram post is not very long. Right, and if you're posting, let's say you're posting at eleven am during the week, what are your the people you're trying to reach? What is their normal habits at eleven am during the week? Right, are they so on that? Yes, they might be checking their phone, but if you're asking them to take an action are they at a place in their life there or you're within the world, that they're right able to take that action? Right? And then I think the other piece of this is, and to me it's a kind of a soapbox of mine, is understanding the each different medium is going and each different network is going to require a different strategy, not because the networks are so different, but like, let's just say you're posting something on your on instagram versus Linkedin. Let's just put those two as two places. Okay, Instagram, you can guarantee ninety nine point nine percent of the audience is consuming that on a mobile device. Like up to me, that's that's amazing data. Right. So if we know that someone's looking at on a mobile device, I mean, no one goes to instagramcom but the most part, I mean right, and if you do, it's kind of like a weird Ui. So if we if we think about that, your call to action, the time that you're asking someone to do that, even the way that you approach the content needs to be thought of from a mobile perspective, versus something like Linkedin, where I think the last time I saw the the data on Linkedin it was somewhere north of seventy percent, and seventy three percent are on a desktop or on on I an IPAD when consuming linkedin content. And and so when we think of it that way, okay, maybe it's on a tab, but also we have to realize that people usually check in check out linkedin once every week. People Check Instagram five times a day, right, like. So these little nuance is, I think, are extremely important and and I do believe you can take very your one piece of great content and position it on both channels and find value. But you have to understand those nuances or you because we hear this a lot about well, you can repost it, just put a different caption or change something. I don't think it's about the caption or the photo or like. I actually do believe it's about understanding the unique aspects of each one of those mediums. Like, you know, mobile device versus non mobile device, or you know, hey, I...

...know that people are checking like for me, like, one of the things that I work especially from a personal brand perspective, is I tell people to turn on their notifications for Linkedin a hundred percent, because for a lot of people, when you get a comment on Linkedin the next time I give you reply to that comment. A day later, the person that commented might not check into linkedin again for another week and by that time they have all these edifications. They don't even remember what they commented. So for me it's like a it's a very high priority item where if some one comments on Linkedin, I always have people test me. I reply with in like seconds, I thirty seconds, a minute, because I understand like hey, they're on the APP now, they're actually engaged. Let me take advantage of that. Versus Instagram, you can check in on those entifications whenever you get to them, so that those little things, I think, are the nuances we have to really understand. And and that was a great tip. I learned that one from you because I had turned off all of my notifications because it was just blowing up my phone. Except when you and I were talking about that and you said Linkedin, we may check it a lot. Right, we may, but most people don't. They come in every once in a while, once a week. You know, high users don't get don't get overwhelmed or dissuaded by you know your circle of friends that are are high users of this. That doesn't mean everyone's using this. So I always thought that was a great point. And to your point of this idea of making sure that content fits the platform. But going back to what you had said earlier, and I don't want to skip it, insist this idea of the story that you're telling starting with looking at what's working. I think the problem with a lot of content when someone comes in they think everything's wrong and we have to change everything, versus someone saying, well, let's audit what we're doing, let's take a breath. Do you even know what you should be looking at? Looking at it, auditing it and then making a plan, and you mentioned that. So is that part of one of the things that you do first is going in and auditing before we start making changes without question and and funny enough, most people, when they're one of the things that surprises when they start working at me is I often have them stop doing more things than I have them start doing. The most people are assuming like I'm going to come in and like, Oh Gosh, we're gonna have to do video and have these stories, and more often than not I'll be like, I'm not sure why we're doing that and if we don't understand it and we don't understand if it's working or not. Let's pause that just for the moment so we can examine and I would also argue, like for all you, for a lot of us, I think that not only is the audit in the sense of what's working what's not working, but like where? What is the attention and the expectations that we're putting on our audience? And I think that within the audience on understanding, like wow, we are we're asking them to do a lot of things without us realizing how many things were asking them to do. Just take so explain that, because it's is that mean that? Is it mean that certain types of content you shouldn't be asking them to do something? It's more of just an awareness. Walk me through that, because I think that's really an important topic. I don't want to want to breathe through. Yeah, no, so everything from you. If we're sending three emails a week, right, we're now we're now showing up in their inbox three times and not only asking them to open it, and even if they're not opening it, we're also asking them to give us the the headway to not unsubscribe. If one of those emails is not of value. Right. And then, even if you think of it from the even from that side, where you were going on the hey, what is where other touch points? It's not that we should be doing less of them, we should just be hyper aware of what those things we are asking, because sometimes creating content from a pure educational perspective, where we're not asking the audience to do anything, can be the best element to set us up for the ask right. And I think for a lot of brands, for a lot of leaders, the IT's like every three post, your three posts in a row, are you know we have a new book coming out or we're launching a new podcast, or did you know we have a new sale going on, rather than coming out and saying, did you know your October is this month and it's awareness month and these are two things you can do to make your lives easier. Right, like where our ask is not US asking, it's actually US helping, and I think that right. Understanding that across the like, the nuance across the board, is important. And I think on top of that, the other piece of this, when we're looking at like from an audit, from a touch point, from our where things are going. We also hear a lot about like the life cycle of a customer or a client and and those those pieces there there. But we also have to recognize that if, if so, a lot of the things that are happening online today are happening within what they called dark social right, where so? And dark social, for the standpoint of it's just social interactions that we can't track. Right. So, it's someone that see something in their facebook post, they click the button share and they take the link and they send it to you via text message or they facebook message you it, or they put in an email and email you the link and say, check out this, this post. Did you...

...see this? Well, so that's that. Technically, is that social post is working, but for us that you know, marketers that are trying to track that, there is no way for us to know that link came from this facebook post that someone shared via email. And so sometimes I think we we will over calculate, like all, that post only got five views, but we have to like look at like, and this, I think, also comes back to asking our customers doing a little reverse engineering. Like I think you know, when you have a really happy customer, one of the things we can take advantage of is hey, I would love to know, like what were the things that led up to your purchase decision that really helped you really, you know, really see the light and make that final decision, because we would love to learn more about that right like going to them, because I think it's funny for me, like I just beating for myself. I know that, like you know, Delta Airlines is really good at this and, like a weird way, like Delta will like they'll see all buy three airplane tickets in like a two day period. They'll send me a survey and within the survey it says, Brian, we know you're a frequent flyer, but we noticed you bought three tickets in a short period of time. was there something? And you know, and they'll have their list, like their giveaway, their instagram post the reminder and for me it's always like I like jump at the opportunity to share that feedback and I think that's that's one of the ones that we have to kind of look at. And even looking at your sales team and saying, you know, for most time sales team will know like Oh, well, that person I've been I've been going and engaging with them. I've been falling up with email for weeks upon weeks. Okay. Well, which one of those emails finally push them of the edge or was just a timing issue? I think right, the more we're willing to kind of break things down there, the easier content creation becomes. Yeah, and I think that's a wonderful point. What you said about sales and marketing. For some reason, and a lot of organizations they are either so separated or in some ways adversarial. Right now, sales is going hey, marketing, where am my leads? I got to call people and and marketing is saying, sales, you don't even use the things that I'm giving you. But your point is, if you sat with your salespeople and said not even what one of them is like. You're saying what tipped them over? What what got their attention? But, more importantly, the ones who didn't buy from you. What are their hesitations? What are their problems? What are there things that they're struggling with which then can be content to address work? You know, find, as you said, an educational piece potentially to say hey, here's an article for these people and here and you're seeing as someone who's serving your customers versus just chasing them for a sale. Yeah, and especially from the standpoint of it. We know where of mouth marketing is so powerful, and I think in many cases we don't. We don't look at the like this person wasn't ready to buy from us. But if we empower them so well that they that they are cant talk about us to others, I think we we we leave a little bit on the table and expectedly. I look at it, especially the digital space, where someone looked at something I was like, man, that I realize I don't have the space for that right now. I'm not. And I mean it's sounds like extreme, like a Pelaton bike right, which a very interesting I did a year and a half ago. I did a lot of research on figuring out if I wanted to get a work from home, work out at home or work out in the gym right and after a lot of research I realized the Peloton I wasn't like I didn't have enough time or space or understanding of okay, I'll let can get the Peloton right now. But I will tell you about ten times I went to people and like, oh my goodness, you have to get the Pelton bike because of this, this and this. I didn't even own it yet right and a year and a half later I ended up buying one because my things in my world kind of aligned for that. But I was doing word of mouth marketing for them before I was even owning their product, and part of that was because there, when they follow it up on the you know, their email stream, even some of the content they put in my feed. It wasn't about getting me to buy it. It was about the experience that is continuing to exist there and that they'll be there whenever I'm there. And all of a sudden I was like well, now I'm not feeling pressure and I'm I'm believing in what they're actually putting out there, versus feeling like like I didn't get the email, like ten days later, thirty days later, like why didn't you buy this? Why didn't you buy this? It was more of like hey, did you know in our community we also have guides for people to help from accountability and we have a a health of nutritionist piece that we could have. So I think that educational and like understanding that it. If someone's not the customer at that moment, they could ultimately do the marketing for you. Yeah, and and I think that's you mentioned it a few times. I think some of the more successful companies and even clients of mind, they're pivoting to having more conversations about the experience of doing business with them versus just their product, because a lot of them are selling similar products at other individual no other businesses can sell. So it's really doubling down on why should you do business with us? Here's how it's going to be, here's how we're going to be there for you after purchase. I think that's sways a lot of people who are looking at products in a similar vein. Being an automobiile, be a an exercise bike,...

...be at a gym, be at a restaurant. The end of the day, a steak is a stake and you're going to lean back going to maybe a restaurant that you go to, you bring your daughters to. It's about the experience that they have and the excitement that your your daughters and family will say going to it from an excitement standpoint, or the experience that's validated on the way back. I don't think a lot of companies are focused on that experience as well or thinking that it's an important peace versus. Here's my product, here's my price. Oh, you didn't buy. Here's a hundred dollar gift certificate. Will that help you? Like they's just kept hammering that part of the sale and I think, and how do you create content around that? Right, that experience? Right. You know, there's a new brewery but that opened up by my house and I was laughing because part of the reason I went there there was, you know, when I knew brewery pops up for me, it's like, well, I hope the beer is gonna be good, right. You know, I ever, I really know, and the the photos and the video that they posted on their feed of walking like in and out of the of the restaurant area and I down the corridor and they had like this like DJ stand, but it's a family friendly where there's like board games. I remember that I was going to go the restaurant, I was going to the like my favorite brewery, which is down the street, and I immediately was like, you know what, I'm more in the mood for that and and as much as their beer might be the thing that they think is the reason that I'm going there, not be your fan. It was a hundred percent their ability to document that experience right. It wasn't every brewery says hey, we're a fun place to go. They'll take like one stock photo of like the the area where you're sitting. But I remember this, this coming in to my feed multiple times and when it pushed him to shove, I took myself. I went there the very next day. I met my clients there, at that restaurant and I'm taking my daughter's there this weekend. And it was all based on them highlighting that unique experience, but not in a way that was just the generic one. One Post and forget it, and I think right little things like that, like I would say, documenting, not always just creating, is the other mistake that a lot are making, where hey just document the things that are are happening, how they're happening, when they're happening, and you'll be amazed how easily that content becomes the most successful compared to the piece that's like the perfect hating, the perfect set up with a perfect view. I mean even the jeep that I bought, the the jeep that I own now, I remember they had that like perfect stock photos all over the the all of the website and I'd narrated down like three different jeeps, but it was actually a video that was taken by my sales rep, who I had three different sales rep all of them I was interacting with online, who did a video. He's like, Oh, you want to see what that jeep looks? Hold on, let me send you a video. He walked out of his area, walked down on his phone and did a video just walking around the jeep itself. And I had seen all the Gloor, you the photos and all those pieces, but it was that video. It was two parts of it, right, the fact that the sales guy was willing to do that for me and to me that felt very personalized, right. It was like hey, let me go jump out and and and capture that video. And then the second part was I actually felt the I even felt the show room because as he was walking around, I could feel like the environment. It wasn't just the photos that I saw right on the other channels. Yeah, that's one of the things. We work with a lot of automotive dealers and that's one of the things that we've been most of our clients do that now because they think to just those words that you use. It felt more personal. You put a face to the name and you can actually go look, here's the car, I mean you have the technology. So let me just pivot a little bit because on that note, you know, you your story working in technology, working for the government, military, you know, working in technology, like walk me through a little bit of that story, like from that moment to where you are now? How did that Trans position to now being seen as someone who is a in demand keynote speaker, you know, and when we're talking about companies that you're working for, we're not talking about like, like you were saying, the brewery down the street, we're talking fortune five hundred, Fortune one hundred company. Walk me through that journey because I think, I think the audience would love to hear that. Yeah, of course, and yeah, for me it's been, you know, definitely not a straight line, right. I think for anyone that like is you know, especially with kids, right, it's like right, you know, I went to school for Computer Science. I couldn't even get a job in that technically out of the gate and I got lucky, you know, I was wearing fraternity letters in a grocery store. After getting off of UPS. I worked for UPS for a little over a year after school and someone saw the fraternity letters. Under knew my my camp at the college I went to and offered me an entry level helped us job at a government support center and you know, I'd take a pay cut from ups to get that. And sure enough, you know, nine years later I was running a massive team, you know, thirty four direct reports we are running. You know, I was traveling to fifty four countries, three trips to Iraq, to to Afghanistan, and I absolutely loved it. And at the time, you know, I got promoted and do their promotion ceremony. They were like, you know, Brian is set for life. Cyber security is taking off, Brian is one of the youngest leaders we have in the space and for me there was...

...something about I wanted to make a bigger impact. I didn't really understood what the word bigger impact meant, but I was like, if I stay in his government Gig, it's gonna be a great game and make a lot of great money, but it's not going to be fulfilled me the way that I was looking for, and so I actually went and chase what my dream job was, which was a technology evangelist so if anyone's familiar with Guy Kalasaki and the apple story, he was the evangelist for Steve Jobs. He was Steve Jobs Righthand Man. And so when the went long before the IPHONE, long before you know, the Mac book, when Apple was trying to compete with windows, his job was to really just build a cult following around people that wanted to talk about this, you know, this machine that didn't have a right click button, right like the early MAC mouse. You had no right click and right I always thought that that was a cool job because it could be you're helping, you were inspiring, you're bringing community together. But I didn't have to sell our market like. That was actually a my like, which is funny how I where I'm at now right because I was like, Oh, I don't have to sell our market like. That's a sounds like a dream job. And I did that for two and a half years and during that time is when I kind of, you know, started to realize that even in my days in the government I was speaking on large stages helping, you know, kind of the audience see what was going on. A lot of my talks when I work for the government was how do we attract millennials or those under the age of forty of the time to to want to work for the government, but also to help us innovate in a space like cyber security. and to me like that was such a cool like I love that as my role. And then in the data center company that I went and worked for afterwards, I was really the one that went to every client we had, from Bank of America, Johnson and Johnson well as far ago Sam's Song, and I went to them and Presi positioned, okay, this is where your technology is today and this is where you're going in the future. And I understand we don't have to jump on the future, but we need to set ourselves up to get there right. So the interesting thing was two years, ten days after I joined that Datas in our company with my dream job, which was the technology evangelist, the company got purchased and they came into me and we're like, I don't understand what your job is as an evangelist, I don't understand why you you report to the CEO and like today's your last day. And I remember and I was like the face of the brand, like on the website was my photo. I was one speaking a lot of these big events and it was definitely unexpected. I had just had my we were preparing for my third daughter to be born, and I remember feeling like this idea of okay, not only now what, but like where does this all kind of a line? And when I did some self awareness and like work with some mentors of mine, one of the things that jumped out was although my career, like the path of all the things I was working on, seemed very sporadic, really, the one true skill, or the thing that I kept getting people would rely on me for, was to translate the the future, that technology, the the Geeky side right into something of you know, that managers and leaders could take forward, but also be able to work with managers and leaders on what they want, and then trans that, translate that to the computer science, the data, the database individuals. And so for me that was kind of like my Aha moment of wait a second, it's my perspective on certain topics that allow these worlds to come together. So that's when I leaned in about seven years ago to let's try out this full time keynote speaker role and and I've been very blessed, you know, I don't have a book out at the moment. I'm not like a you know, I'm not a Marque name, but I've been able to speak at about sixty events a year. I've been to seventy eight or seventy four countries and I get, you know, a lot of the brands I work with, you know, and even now I'm getting a lot of my old government work. Is kind of coming full circle because they're coming back to me now I'm being like, Brian, where are we going with the future of digital and and what is the role of something, you know, like this creator economy? And then I have brands like IBM, Dell, Samsung, sap even, you know, be Toc. I go UFC applebee's. I just book at a big event apartmentalize, which is, you know, a large multifamily event and for me, like the interesting part of it is really what my role is, and it kind of fits into the title now, is I'm a digital futurist. But really what the my like, what I present to the audience is helping them to see a harmony between technology and humanity, right, and I'm not one that believes technology fixes people problems. I believe people fix people problems and I've leaved technology, if used correctly and at the right time, can help us scale, can help us reach new new heights that we never imagined. But I really do focus on not technology to replace us as humans, but hey, if we can have a robot that can do this, what can we do as humans now? Can we spend more time on the customer experience? Can we spend more time replying to our customers that want our attention? And so it's been a definitely an interesting journey for me, but I mean I couldn't, I couldn't actually see myself doing anything else for the rest of my life. Just this is it's just on such an honor that I get to I get the test things out beyond the bleeding edge, but also help business is focus on what they're doing...

...today. I'm not the futurist. It's like robots going to heir at the Earth where he is sleep and sleeping pods in the future, like there's a there's a whole lot of those that exist. I'm more of like, Hey, let's see where we're going tomorrow and make sure that we're planning today to set us up for that success tomorrow. That's great. Yeah, because sometimes someone's going to misunderstand when you say futurists. They're going to think of the what is this weird guy over here? But the one thing, just listening to your talks and hearing you speak, I really think that's a gift in the skill that you do have, which is translating complex thoughts or complex, you know, technologies into actionable terms where someone goes, oh, that's what we have to do with this. Oh now we can go do this and, like you said, you can also reverse it and say to the technical people, this is what they want to do, here's how. What can we do? So on that note, where, where do you see the next three, twenty, five, ten years? When you say this concept of Digital, the digital advertising space, digital space of you know what tools were using or no longer using? What? What? What? What? What do you see coming down the pipeline? So I think the big language we're going to see is web three, doto or web three is kind of dislike the the current thing that we're talking about, and what really web three is is kind of leveraging. Is The blockchain technology, which right now most people kind of link to cryptocurrency, rising like that's what bitcoin and a theoryum and those things are built on. The blockchain is much bigger than that in a sense, where really what blockchain is is it's a decentralized database or ledger of data that is not owned by any one person or anyone energy, and the beauty of this is it's a very transparent aspect of reinventing the Internet. Right, the idea today is that everything was built and not only kind of like a siload, but not many people know the code or the way where your data is stored inside of something like a facebook or Amazon or how they're sharing that. And when we look at web three, dot O, I think, you know, it's a lot of it's led by this desire for us as consumers right where we are smarter than we've ever been before, we have more data than we've ever been before and we're willing to make strategic descisions based on this information that we have. One of the trends is going to be is, you know, the data is the thing we've been using to get all the free access to the Internet right, like every time someone complete, your facebook went down, we could go or whatever. Or so our guess is. This week and you know, we don't pay for Facebook, right, we are paying with our data that they're using for advertising, because they're technically an advertising company. But when we think about that, what if we were able to decide who has our data, where, where our data is stored, or even have a better understanding of where the data fits into this into like into our own ecosystem? Because I'm the one that you like, I upload my watch data to my doctor every single week and it's because I looked at it was like, I can't do a sleep journal for my adhd tracking, but I will gladly give you this watch data and all of a sudden he the why doctor was like, I can better prescribe medicine to you based on this information I'm having. But for me there's still not a transparent sharing of okay, we're now that my doctor has that, where can I share that somewhere else that maybe my my fitness in, my fitness coach can then take that same data and kind of bridge on that. And so web three really is this idea of empowering the consumers with data and then layering an element of transparency across the Internet. Right and and it is almost for me I do look at this as as transformational as social had when social kind of hit the scene, and even as transformational as like thecom boom that we saw, because one of the things that we have to start looking at is, like what is monetization mean in this new future, and even what is it the whole currency, this cryptocurrency, part of the thing that I looked at, like I'm not a I'm not a financial advisor, I'm not one that plays in that space, but the exciting part about something like Crypto for me is it removes a lot of the barriers that existed online in the sense of how we exchange money and goods. Everything was very much from a transactional place, right, and we're moving much more towards less transactional feelings and the idea of people can buy into something, can invest in a in a creator, invest in a business, invest even serious. Siri was talking to me. How about that? Invest and invest in like ultimately, that like fan experience, and so like one of the things that I'm a boolish on right now is that if you are a brand or a business, the idea of always needing more is going to go away. We don't need more followers. We don't need more subscribers or email list we actually have. We're gonna be able to pull this back layer and say, what if I provided more for those that are already our customers, that are already our fans, and this can go towards this idea of creating deeper value, but also really kind of...

...shifting how we even think of content creation online. And so this is where I we look at where we're going. A lot of this is driven based on consumer behaviors, like the idea that we no longer trust a brand just because they've been around a long time. We also don't trust the brand because they have a bunch of followers online like that, like that concept is gone away right. I think the neat part about this for me is that I do believe it's a little bit of a level set for all players. You could be a small business that is wanted to be a headway, or you could be a big brand that's feels like you've kind of been disconnected a little bit from your community. Both, I believe, have equal shot at coming back to this like a thousand true fan model and kind of leaning in to creating content, conversation digital experiences that are really focused towards your most passionate fans and and audiences. And imagine to me, this is where it gets really exciting, right like, even I mentioned my jeep before, right if, right now, I have no connection, I bought my geep a couple years ago, to my dealership. There's no you know, there's a random email that follow up. That exists. But if there was a if there was a concept where I knew that, because I bought my jeep from this dealership, that not only was I a part of a community of others that bought jeeps from that dealership, but that I by buying another vehicle from there, I would now have another layer up right. Maybe now I'm going to have a discount even because I bought two cars from that dealership. I'm going to have some kind of additional benefits. Some of those things exist right some of some are doing that from our shure your customer card. But what what if we could do that and it could exist in the digital landscape, right like, rather than it being like a okay, Hey, the third time you buy a car from us, we give you a discount. It's how we empower everyone. That's bought two cars from us, to feel like they have exclusivity with us that they don't get anywhere else. Because a lot of our customers right now, a lot of us in the digital space, we're craving that. We want we want to people to acknowledge that we exist and we love exclusivity, and I think that is just like the true basis of what we can do online. No, and I think that's phenomenal, because we do that. You were speaking about Delta. Right, as a frequent flyer, you get certain perch, you get certain you know, you get to board first, you get to walk on the blue carpet where other people don't tell where, you get shuttled between flights if you're late, if you're are at a certain high level. So, as you said, everything escalates the more you participate with that brand. I think, I think more brands who are starting out today are thinking that and that's a way that they, as a new brand, to treat those customers first out of the gate and appreciate them right out, versus someone who's a legacy brand who potentially can be looking at it and saying, well, we're been successful doing it this way. Why do we have to change. I think those are the ones who are going to be more surprised, because you're right, right now we're at this flux point where you hear about blockchain here, about all of this, and you don't really understand it, but you also don't need to yet, but soon you will. And for those people that are too far behind or they're too large to pivot, they may end up really being impacted. So let me pivot. We got one or two more things I want to chat with you about, and on that point you mentioned your Adhd and one of the things that I have a lot out of respect for. You're very open with that. How it's your superpower. More and more people are sharing more about themselves, honestly, sort of that again, that behind the scenes. One of the things I've always loved about your content. I mean even your set up right behind you. You know it's not it's it's here's all the peas, I by, turn this way, I have a green screen. Now here's my board over here, or you know, you've done the go pro and all over, and I think that allows people to see what really it means to be a creative person. So same thing with this, with your adhd. Why did you decide to share that and how is it impacted other people or the feedback that you've been getting from people, because you're so open about it? Well, I thank you for bringing that up and you know, it is something important and a driving force for me, you know, interested in and I mean I was diagnosed at thirty one years old, so I would it was nine years ago that I was diagnosed. I remember the day like it was yesterday. I know the clothes I was wearing, I know where I parked my jeep in the parking lot like that. was that, because there was a day for me that I went from feeling like I was broken for most of my life to just feeling like I was reminded that I was different. And when I say that, it's I was extremely successful postcollege schooling. It was very tough for me and I couldn't ever figure out why I people would say, imagine if you applied yourself, and I was like, I was trying as hard as I could and couldn't solve some of these things that existed. And so big. Diagnosed was a big it was a big I it's so it probably the only time of my life I felt a wait, lift it off of me, like I remember that feeling.

But I will say there wasn't like a okay, now I'm going to go change the world with this conversation. It was actually three years later I was on stage and I had really not talked about my adhd much at all, like it was like I was medicated. I understood. I started to be a little bit more into the mental health space, you know, from a from like trying to understand its role with technology. But I was actually giving one of the largest keynotes I've ever given in my entire life. I was at a Amazon web services, the AWS event in Muscone inside of San Francisco, and after my sixty minute q note I was doing a kind of a Qa with the audience and someone asked, wow, you are like really your energy, you talk fast, you have a lot of things going on, but I can't get enough, like you must have adhd or something, and that was like the person's question, like for the audience, and I remember being like, well, actually I do. I was diagnosed a couple of years ago and and I've realized that it impacts every part of my life. But it's also there's ways that I'm turning it into my superpower and part of my greatness are the things that adhd enables. And you know, and I went on and ask a couple other questions or answer a couple of other questions, and then afterwards, you know, after get off stage, there's a line of people that are waiting for you. You know, I remember I give a sixteen in a keynote that I thought it was really, really well designed. I would say eighty five percent of the people that came up afterwards talked about my answer, mentioning Adhd. And it was someone that had a daughter with dyslexia, someone that I actually struggle with autism, and she didn't want to tell anyone around her. And I remember, and the day actually about. I was four people left in the line and there's this lady. I could see her like I was talking to somebody. I could see her, the next person to talk to me, and she was on her phone on facetime, and I remember feeling like it's kind of rude, like you're waiting in line to talk to me and you're on like this. It's about really awkward, right. And so like the that person I was talking to left and I walked I was like, man, do you want me to skip you and comback? She's like no, no, no, she's like, I have my son on facetime and I just told him what you shared about your adhd on stage and he's going through some things. He's twenty one years old and he's decided that he doesn't want to go to his college classes anymore because he's ashamed by some of the things that that exist. He has to deal with anxiety and a couple things. And I end up grabbing the phone and, you know, it was very awkward for him because he's like mom, you know, in twenty one year old kid, well, has his mom like handing his phone to some random speaker kid at you know, and I just like kind of had a normal conversation and ask him a couple questions. You ask me a couple questions, and then at the end he was just like, he's like, but why? Why are you like putting it out there? And I was like well, honestly, for me, the more open I am about it, the less power it gives others to hate on me for it or to judge me, and ultimately it allows people to better understand the things that I'm going through. And in many cases gives them permission to admit what they're going through. And I remember him I kind of like nodding his head and I just said something, you know, is very casual. At the end. I was like, tell you what, I'll include it in every intro for every time I take the stage, if you're willing to take a fresh approach to how you look at this and make sure that you're not letting this one limitation prevent you from showing up. And he said yes, of course. And and since that day, so since I day, I've put it into my pro you know, it's been part of my my you know, my bio and someone introduces me on stage. But it really was the last three years that I kind of leveled it up, probably a level that most people are seeing now. And a lot of that how to do with the more I shared about my adhd. Not only did it did it help others kind of admit the things they have going on, but it allowed those that, like might look at things that are going on in my life as like me. Like Brian, why aren't you replying to my text, like I know that you saw the text. You're on twitter or on instagram. You're not replying. Well, for me like the way that our adhd brains work. Part of it is it's not that I don't look at that as a priority, it's just that my brain doesn't stack tasts. Everything is an even plain and so when other things come up, it just pushes things along. And so those other things could be basic and mundane, but just the way the way that brain works. And so three years ago I kind of started leaning it to a more and then about eighteen months ago my middle daughter was diagnosed adhd and Dyslexia, and that was a whole nother you know, I got to see it through a dad's eyes. I also got to see it through well, what if I was diagnosed at her age? What would I have wanted? How can I approach that right? That meant a lot to me and truthfully, I haven't really showed this much publicly yet, but it's something that it's coming out is based on going through that with my daughter. I went through testing for dyslexia and was diagnosed now with dyslexia myself. And the interesting part of that is I'm a host, an MC for some of the biggest events in the world and part of the thing I learned for years was I struggle pronouncing some people's last names, and what I do was I came up with my own way where I would go to them and say what are your friends call you? What's a nickname? I want to introduce you by that and they everyone always thought that was me hyper personalizing. Really it was me. It was me covering for something that I struggled with. Right, it was like it was a coping mechanism that, like everyone I introduced, I always you use a slang or their nickname, because then I didn't have to mess up their last name. And so that interesting part of that for me. And where we're at today,...

...and I think the pandemic taught us this more than anything else, right, like, nobody, no matter what your job title is, no matter how much money you make for a living, it's not going to stop your kid from walking behind your zoom call right, it's not going to. It's not like the human condition that exists around. Like we all have those things that are going on, and so I think the beauty where we're at right now and where the adhd shows up for me was that I don't need people to to stop or to change everything to work with me. But if, if they understand how I work best and I understand how you work best and we can meet in the middle. I believe that's how we could all look at you all the things in our life's like. My my main focus for it now is I want everyone to look at their vulnerabilities that they have and shift their mindset rather than thing of it as a vulnerability, thing of it. What things is that vulnerability in power that only I can do and it's a you know, it's a beautiful, full space we're in. I think mental health as a priority right now is such a refreshing thing. I grew up in a house that, medicine, mental health, you know, none of those things are ever discussed or, you know, existed. Yet my daughters know at two hundred forty in the afternoon there's time for daddy to take a second dose of that. Are All like they know that in like in the conversation, because I want them to know that I know I am not perfect and things like that exists. So yeah, for me IT'S A it's a beautiful arena where we're at and and ultimately, I think the reason I'm so avid and you know loud about it is less about the ADHD, but it's more about hey, I just want to give everybody permission to be be okay, be proud of who they are, and that includes the things that are our vulnerability. Know, and and and what's really wonderful about that is my youngest son same thing, diagnosed adhd and Dyslexia, and you know, he's doing fine, but you know, once you unlock that, he then all of a sudden they go, Oh, and my oldest one we tested because once we tested the youngest one for dyslex Wyo, we noticed the older one was having and all of a sudden, and what I loved about what you said it was it was it made sense. All of a sudden you realize why you struggled, you know, like he was saying, oh, that makes sense, why I was so hard. And he's an a student and they were saying, do you know how hard it is with what he has to be able to do that? And so I would talk to him. He says, well, you know, I don't know. I just kept doing it, figuring it out. Now all of a sudden he'll say it, Oh, I'm dyslexic and but it was permission to say, oh, that was hard. But, more importantly, now they're getting strategies to help them move forward to be able to do that. So I think you to your point the more that you talk about it. And the other thing I love, really loved about it as you give it less power over you when you talk about it. You know, it's like eminem right now in mind. If I talk about it, then you can't make of it because it doesn't bother me. So you look silly doing that. But I think, and I've seen the reaction to to your really you know, your strength and willingness to stand up there and and be that person at other people can look at and be able to say, well, if he did this, look what I can do and, more importantly, just to have that impact to say we all have something, so call what it is and move on, figure out the strategy. And I think that's just incredibly, incredibly admirable. When I and when I saw that, and so I wanted to touch base on that one because thank you. Personal to me, but I see the passion that you have it for you as well. So and I and I'll sit just real quill. I just draw on there. I had someone this past week, one of the biggest name people that I am even in the circle of in the industry, that I've looked up to for years, send me a direct message via twitter and said, Hey, can I go on the phone with you and I will tell you was one of those moments of we're sure, of course, when we have discussion and and she opened up that she was diagnosed with some autism and she's going through some things that and I will tell you the feeling that the information she shared with me and how the fact that someone had turned her onto my openness with an adhd before she went through the testing and that can connection to like, Oh hey, there are people that are owning it, that are successful, and I love that you mentioned with yours, with your son. That the reason I believe a lot of this is also coming to light was there are a lot of things that were misdiagnosed or assumptions right. Like I was the youngest senior VP ever in a company of Twentyzero people in a government contractor and when I was diagnosed, I was it still was like the Oh my God goodness, like imagine all the things that I to the point of me having to change the way I said people's last names are you almost develop. He's coping. But I will also say, you know, I'm a business I'm all for business right and people will often ask, and I've had this discussion a lot on Brian, your Adhd, do you think it like makes things worse or harder or like people are going to judge? And and I know the people are probably going to judge and there are maybe people that will if there's equal grounds, and I like, Oh, you know, I'm gonna have Brian might need...

...you know, there might be some more thing. I'm okay understanding that. But I will say for me, the conversations, the connections that it's opened up by simply just explaining the things I'm going through have been life changing. And like that phone call this past week, and I mean she broke down in tears, and this is someone that I hold on like the highest of all high pedestals. And and we're going to we're going to do the story together. She wants me to. We're going to do a piece of content together on it. But for me it was I even told our DIDIANA's like I won't tell anyone that you called or the disconversation ever happened. Like I want you to go on your own journey. She's like no, she's like, don't mention my name yet until we put out a piece of content on it and like make something on it. But she's like no, that you. You've changed the way that I'm even going through this to understand, the way to look at it, and I mean for me, like in like my like the why I'm doing all of this was that phone call alone. Right, there was something that I would have I wished I had someone to call nine years ago and I was diagnosed right just said hey, you got these things going on, you have to own it. And so, yeah, I just wanted to share that because, like, because I think also in this like world of business where at right now, there are a lot of things that you have to do a risk verse reward, right, like what's the risk of me sharing this about me? What's the rewards of me sharing? And I think oftentimes rewards. We sometimes look at the rewards and like the well, people are going to better understand me individually or are no, now I'm you know, if I don't reply to an email, someone's going to give me a little bit more grace. But I think the rewards is like that human aspect, like that, like, just like that, someone that I was there for, someone that I didn't even know, nw Whoy I was right anyways. Like to me, that's the beauty of what we're doing online. Like even you share right there about your kids and getting them both tested right. There are a lot of people that are like, oh well, what if you were getting him test it? If Glenn is is looking at that, maybe I need to go back and approach that, because it's not about everything we've done up until this day being wrong. It's just we are at a place now where we can approach things differently and we can go at them in a way that maybe we'll shift the dialog, because our schools and our corporate world are broken when it comes to setting up for neurodiverse success right they are not built for that at all right now and I don't believe they will be until we move the conversation into the Public Forum, because they I don't blame them for not being built for a neuro diversity, because if you were neuro diverse, which is like, for those that don't you know, it's all of the different things from autism to Dyslexia, to anxiety to Adhd, the all of the the inner diverse concept is that your brain just works differently. Yeah, and why? Because differently great. Yeah, and and for me, like, I mean, I'm a very emotional person, right like, and I'll just share this last piece. I was a kid, I played college hockey. I was very successful in sports, every sport I played in in high schooling, I tried out for a team, I made it, but I was never the best. I was always the I would always say like I was probably the smartest on the floor. I could see the most or and now I know why, but I was one that if a coach yelled at me, I took it so personally I would start crying right and I would tell you I'm a college hockey player on the bench my sophomore year. Were undefeated and the coach barrates me about my position and I just start bawling, like full on tier. So what we all know, that locker room is cry baby fans. Oh, like you know. And but for me the tears were how I because I took everything personally. But then I was always the one that would be able to sit with it. Look at the coach and go put me out there. I'll prove you wrong. This time I would jump out and I learned now, looking back, there are a lot of people that have that same like reject rejection sensitivity disorder like I have, that are very emotional, but they have not got to a place where they're comfortable with that, a letting it externally exist. Who or the amount of kids today, the amount of people today that take that and personally go sit by themselves and and struggle, you know, in those dark closes, the dark rooms. For me, when I started just like kind of like lean hey, it was just who I am at what I was all about. The idea of that now, like if I could just go back in new and college. Hey, Brian, the they are parts of your brain that and I did. We did a brain scan. My parts of my brain are flipped and the part of my brain that usually would trigger for someone to take in that feedback and take that from like a responsive is where my emotions are set. And so like my crying is me me accepting it. It's nothing I'm doing wrong. Right, right, am nown. At times, I was told as a kid, suck it up, Brian, boys don't cry in the baseball field, Brian, you got to be kidding. I was. I was taken home and it was it was none, no fault of anyone that was doing it at the time. But like, for me, like that is like the example of like understanding. Now, if we give people permission to understand themselves in those moments, you won't go into those dark closet you will kind of accept that. And and for me, if I can, if just sharing this once in one podcast, one episode impacts one person, you know, I feel like everything has been worth it. No, and I think the conversation and you're standing there and my understanding. Now, you know, it's just an...

...idea. If you think about it just from a very simple level, or the way I think about it, is that, you know, it's like a computer. His brain processes information differently than someone else's, and that's okay because within you know, if we stop with the labels, like that's bad. Well, no, not really, because when I see other people who now I know have that there's some of the most productive, focused individuals. Like they'll sit there and they'll do the research and they'll get it done, but in this other arena they might be a little more awkward where on the flip you're really great in this one but you struggle over here. So it's getting away from the labels of good or bad and just starting to put your arms around. What does this person need to be successful? They need a little more time, they need a little more they need some reminders. This person needs you to pat them on the back. This person you right. I think that's where you're what you were saying is business is in schools because it's still built on a factory mentality. If we need everybody to be doing it sort of the same way, because it's easier to manage twenty, thirty, whatever size, classroom or business. I have a team of forty people. I can't worry about everybody's little nook. But that's really what leader ship, I think, is going to have to evolve into to understand those people, because great leaders do understand that and they do give the people that space to understand that. I don't talk to Brian First thing in the morning because if I bother him, he needs to he needs to set his day up. Where this other person, if I don't say good morning to them, they think I'm mad at them and they're not snuck it for the whole day. Right. That's really what we have to get to. But I think the more that, especially people who are viewed as successful, and I that's again why I have such admiration for what you're doing, because people will look at you and say, Oh, he's got it made. Look at that, because they're looking at the external. They don't know one the struggles that you've gone through and then now all of a sudden you unlocking that to go oh, that's why it was a pain in the ass in college. Makes Sense now and now you're going, okay, now I can think. But I would challenge in this is we're always looking in hindsight two thousand and twenty. If you had been given that those things at early college or early on, would you be the person you are today? Right? Not. Again, probably, yeah, you're right. You know, you got to look at it and say, well, if so, then I'd be somewhere else. And then, yeah, maybe I would. We have an impact, but maybe I would have stayed in that military job forever and not challenge myself, and that would have been great. But look at the impact that you're having right now, one for all the people who listen to your content, for yourself, for your family. I mean it's easy to look in hindsight. We think that if we change, it will be where we are today, but just better, right, always going, you probably wouldn't be here, and so that's something. So again, it's it's all you. It's to me, like four years to go from. Why did no one tell me that? Why? What would my life be different to? Wow, all of that allowed me to get to where I'm at. And I would say the two people that I've been throwing out a lot, simone biles, gymnasts. You know, yes, you know, and Michael Phelps are both adhd diagnosed. They are both been medicated since they were young. And when you look at success, you look at drive, motivation, you know, commitments, you know a lot of the things that oftentimes we're like, Oh, you can't have this because you're successful, you're driven, your accountable. They had people around them that like took over, you know, things that like hey, if I struggle with this, this is something that I need someone else to help me with. And I think for anyone that's like in this the dialog, I love that the idea that we do have to approach things as not going back, but being like, okay, all of this happened for me to get to hear, and now what can we do with this? Moving forward, and I think it's about you forward, absolutely, because that's the key. We have a tendency look backwards and say, well, why did I have to go through this struggle in instead of saying I am who I am today through that struggle. Now that I've realized this, what can I do to move my life for my family's but also to help others? Because, you know, if if, to your point, if I can standing on stage inspires one person, if I share you know what my children go through, and that allows someone else to go, Oh wow, this is how you did that. I mean, I think that's where we had we have a responsibility to share that message out, especially if we're in a position as you are, standing on stages in front of people. That is probably having as much impact as anything that you can help people with technology, because really, one of the things that you always say is you're connecting the people and your focus on the people. You know it could be hey, folks. One of the other things is a company you got to...

...focus on is focusing on your people in this way. I mean it's really amazing. So all right. So first off I want to thank you for this. At the end of every episode I usually just ask five or six questions. I call them the one meaning first quest first thing that pops in your head. We like to get some more behind the scenes, so don't overthink this. So first thing would be, I know you talked about beer and I know you talked to you love Pittsburgh, but what's the one food that is just your go to God to have? God, I love it, love it, love it all the time. Suppose they I am a I am a hotly lover. I always like, since the very first time I ever had it, to where the that is my and I'm I used to consider myself a picky eater. I'm a selective eater now, and to pully like the perfect place for that, right because I could like choose how I wanted and they kind of do it. So yeah, to pull it would be the easiest answer. Okay, now you've mentioned a couple times, and it's in your biot that you have been to seventy six countries, so that this question usually is easier to ask. But where's the one place that you haven't traveled that you would love to go to? bally? I want to go to bally. I've never been. I've had two opportunities and unfortunately one got canceled and one I missed a flight. And so bally would be number one, with Ali, without all right companies in Bali. We got to get you to get Brian Down there to speak and help you out there. What's the book or something you're listening to or something that's in inspiring you right now that you'd like to share with other people what we're on the podcast? So I'll mention my current favor podcast. It's been in my favorite for a little while now. Is Armchair expert with Back Shepherd. YEA, and it's, and I will say you know it might you know it's Deck Shepherd, who was famous for punked. His wife is Christen Bell, who most people know is the voice of frozen. She's also, you know, famous movie actress. But his ability to interview on that show and talk about you have celebrities, have these big name people open up but also have very difficult conversations around Aa and things that I just don't see a lot. I feel like I listen to that podcast, fifty percent for the content and fifty percent to learn how to like listen better. Like his ability to listen to either what's not being set or being said often times makes these interviews some of the most compelling. You know things that are out there and it's really my I block it off on my calendar on Fridays when the new episode comes out, just to listen to that podcast. That's how much it's helped me, both personally and professional. No, I like that one. My wife loves that one too. She doesn't list too many, listen to many podcast, but that's one of them because she also likes the interaction between the two of them. Yes, they're honesty and it really feels like you're sitting listening to a very personal conversation. So I think that's great. Okay, we got a two more. If I brought all of your friends, close friends, family who know you and I asked them to describe you in one word, what would that be? Passionate. I think that's a good one. Yeah, yeah, that's good and I would say five years ago I would have taken that as the wrong way. I would have been like, so, I'm not smart or athletic or talented. I'm just passion as I'm like, I'm like covering it for that like that's how I used to take that in right and I've had to really examine like that word and understand the piece of it. So even it's saying that, like to me is kind of like a it's also like a how we have to like approach how people look at us, because I am I wake up happy, go to bed happy. I kind of live this way and I'm blessed if that. You know, it kind of shows shines as late. That's great. Last one. We've talked about a lot of different things on here and again I want to thank you for your time. I've been really waiting to get you on here for a while. Out of everything we've talked about, if there was one thing that you would want the listeners to walk away with, one lesson, one topic, one idea, what would be the one thing you want them to take away from our conversation today? It would be to have an open mindset to the role technology is going to play in their lives and open mindset to recognize that technology is not there's not an all or nothing solution out there. No technology in the no innovation in the history of time has has been able to like fix bad people from doing bad things with it. Right, even the Lightbulb, the idea like the light bulb, and that how it could be used for evil. And I think we often times will look at technology and in many cases hate it because we don't understand it or we're not willing to change. And I would just challenge as I believe there are a lot of things happening in the world around us and the technology landscape that are going to give us abilities to feel free, to feel like we can, you know, open these new doors into like our lives and the things that's possible. The really it comes down that you have to first have a mindset to where...

...you know, hey, let's see what roll this technology can play in my life and it and doesn't mean that every technology is going to work every time, all it is going to fit or it's the best at that time. But I think the mindset, being open to what's possible is where we really can do ourselves a favorite. That would be the thing for me that's great and I think that could be you know, remove the word technology and just put because I think a lot of people don't understand things in their first initial reaction is to hate before they understand. I think that's say. So thanks again, but let's let's give the audience some places where they can connect with you. I'm sure again and listen to audience. Brian is phenomenal. I'm sure he will reach back out to you or connect with you. So where where can they find you? Yeah, I know I create a lot of content on every channel. So I always say pick your favorite. You know, social channel. My account is I social fans, so I social fans with a z at the end there. So I social fans. Play on my last name. Is My account everywhere and anywhere. And then you know, I've looking for speaker, Brian Fans. OCOM is the the speaker website. And then I know I have my own Creator coin which is in this Crypto blockchain space and I'm rolling out some nfts around that concepts are some really cool digital components all around the idea being superpowered. And so the coins name is adhd. Of course we got to connected that. So if you go to Adhd Coincom, so just adhd coincom, it'll redirect you to this site. You'll see a lot of the benefits I have for those that are holding the coin. But for me it's the it's the best way possible to step into this space. You don't have to have a digital wallet, you don't have to understand all of these nuances. It's a it's a company that I that reached out to me about six months ago and I just have had a pleasure working with. So there's some cool things that were an offer for those that are holding the coin, some cool givebacks that we're going to have. We're going to have some cool swag. I have a couple of cool guests that we're going to bring into that community. So yeah, so I social fans everywhere, Brian, Fans Ofcom the website and yeah, check out ADHD COINCOM and you'll be able to see what I've gone over there. Thanks again for having me, Glenn. We'll have them. Will have them all linked up into the show notes as well. So, everyone, thanks so much for watching a please make sure you subscribe to the podcast on Apple Or, if you're an android user, on spotify, you can jump over to the Youtube Channel and watch our conversation as well. I appreciate your attention. Please remember to share this out, especially this episode. I think this is a very impactful episode. There's probably a lot of people out there who could really benefit from what Brian and I were talking about. As always, I appreciate your attention. As I say at the end of every episode, you're in charge, but Brian just gave you a few more tools to help you become more successful, both professionally and personally. Thank you so much. I look forward to seeing you on the next episode. Brian again, thank you so much. Cheers,.

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