"You're In Charge" with Glenn Pasch
"You're In Charge" with Glenn Pasch

Episode 93 · 3 months ago

Customer Experience is Your Competitive Advantage with Lyamen Savy


Building a business is challenging. Generating happy customers is also a key for success. But which comes first, the business or the customer experience? 

In this episode, Lyamen Savy, founder of 321 Ignition shares her thoughts on how she built her business, culture and experience coming first.

Her commitment to customer experience came from her journey from refugee, to Microsoft, to the banking industry to now running a technology firm

Her commitment to her culture came from her journey from refugee, to Microsoft, to the banking industry to now running a technology firm. 

Her passion is contagious and her tactical advice is priceless. 

I am sure you will enjoy the conversation as much as I did. 

Enjoy, subscribe, share and don't forget to comment. 

About Lyamen Savy 

Ms. Lyamen Savy is the CEO and founder of 321 Ignition, a Seattle-based startup focused on helping car dealerships evolve to meet the next generation of car buyers’ demands online and in the showroom. 

Previously she was the Senior Global Marketing Manager at Microsoft, where she exceeded the company sales goals by 80% and scaled the footprint of Office 365 SMB Direct channel from 12 countries to 41 in one year’s time. This earned her the company’s coveted internal award of “Customer Obsessed Employee.” 

She brings over 18 years of sales and marketing expertise and her vast knowledge in the digital space coupled with her focus on customer experience to the automotive industry. Her unique background has steered 321 Ignition’s mission to enhance the car buying journey for the next generation, while identifying ways to increase profitability and efficiency for car dealerships. 

With her business partner and 321 Ignition Co-Founder, DJ Haddad, they have decades of combined experience leading successful campaigns for Fortune 100 brands and fast-growing retail and technology companies. They now bring these insights and proven approaches and analytical methodologies to car dealerships in order to help them engage millennial and Gen Z customers.  

The daughter of a Russian refuge, Ms. Savy came to America as a teenager in the late 80’s and quickly adapted to a new language and culture while relying on food stamps during the transition. Her passion and drive to live fearlessly has continued be at the forefront of every decision she has made. Ms. Savy graduated from the University of Washington with a business degree and has an Associates Degree from Bellevue College in Web Multimedia Authoring. Her first car was a 1986 Pontiac Sunbird.   


About her journey to America...


About Glenn Pasch: 

"Everyone finds themselves in charge at some point in their lives. Yet many of us lack the skills to generate consistent results. My goal is to help you learn the skills to adapt and grow in your personal and business life.”

Glenn Pasch is CEO of PCG Digital, a full service digital marketing agency that specializes in helping businesses create and deliver customers raving, recommending & returning for more. He is author of 2 books including "The Power of Connected Marketing" and has spoken and educated audiences throughout the US and internationally.  

Let’s Connect: 

Linkedin: https://www.linkedin.com/in/glennpasch/​

Personal Website http://glennpasch.com/​

Company website: https://pcgdigital.com/

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